Content marketing

Frequently asked questions about content marketing

What is content marketing?

Many customers these days are fed up with advertising and ignore it. Content marketing reaches customers where it is needed: Today, companies can make it much easier to make initial contact with customers through informative or entertaining content.

What distinguishes content marketing from classic marketing?

Content marketing is not perceived as disturbing because it informs or maintains. A guide to the topic of real estate financing shows the expertise of a corresponding company and strengthens trust in the respective brand more than a mere poster advertisement for a real estate financer.
What is the difference between a text and a text with content marketing?
A content marketing text has a strategy: it is aimed at a certain fictional person (also called persona) and was written to please exactly that person. Conventional texts (such as news) are written for everyone and have no purpose.

What is the difference between PR and content marketing?

PR (Public Relations) is aimed at the public, which mostly means classic media such as newspapers, radio, and TV. Content marketing, on the other hand, is aimed primarily at direct customers, without the intermediary of external media.

What does a content marketing agency do?

A content marketing agency analyzes your customer's target group and creates a content marketing strategy. This strategy is then implemented on the channels on which the target group is active. As a rule, a content marketing agency creates texts, infographics, and videos on the customer's website or on social channels. The difference to a pure text agency is that all content follows a marketing goal.

Why should you do content marketing?

Advertising is becoming increasingly expensive for companies. In contrast to classic advertising, content marketing is much easier to disseminate, works better and, if done well, pays better on brand awareness than classic advertising.
How much does content marketing cost?
Typically, content marketing agencies calculate your prices per hour. 80-140 euros plus VAT are usual. How much content marketing ultimately costs depends primarily on the type of content and its frequency.

How does content marketing help the SEO of your own website?

Nowadays, users on the Internet no longer want to see advertising, but content. That is why Google favors websites in the organic search results that offer helpful content in addition to the pure transaction. With content marketing, you can make your own content more visible on Google.